The turning point came when the Cords Club marketing & operations team gathered, pulled up Yoho, and walked week by week through the marketing calendar. Launches, campaigns, site updates, photoshoots, promotions - everything known was added, organized, and made visible in one place.

From there, every stakeholder was invited into Yoho (agencies, freelancers, content creators, etc.). Each person was granted customized permissions, so they only saw what they needed - no more, no less. For every event, Yoho became a tailored workspace: copy suggestions for the email team, a mood board for design, written context for web updates, and event briefs for content creators - all embedded directly into the calendar.

That day, Cords Club officially declared Yoho their “one source of truth” for all marketing operations. Since then, the team hasn’t looked back - because now, everyone is aligned before anything goes live.

With Yoho in place, Cords Club completely reimagined its content production workflow. Every contributor, from in-house to freelancers, video editors to graphic designers, now has a login.

The process starts with ideas. Whether it’s a funny TikTok spotted while scrolling, an ad from another brand, or an original concept, anyone on the team can log it into Yoho’s Idea Hub. From there, ideas are reviewed, converted into structured assignments, and tagged with clear briefs, due dates, and even the ideal customer profile (ICP) to keep in mind during production.

Each assignment supports multiple deliverables, enabling the team to collect not just polished videos but also B-roll, raw clips, alt hooks, and more. Contributors upload their work directly into the system, receive feedback in context, and can easily revise and re-upload without needing to chase down emails or Slack threads.

With Yoho, Cords Club finally got the creative library they always needed. A dynamic, flexible, and searchable digital asset management system designed specifically for e-commerce brands producing high volumes of content.

All new content flows directly into Yoho’s built-in digital asset management system. Assets are automatically categorized based on assignment details - including event, contributor, format, and tags - and can be adjusted on the fly. No more broken links or lost files.

Need to find all video hooks from a Black Friday campaign? Every image produced by a specific freelancer? UGC tagged for a new product? With Yoho, those filters are built-in, and they actually work.

Collecting content from large groups (like at in-person events) became seamless, and launching creatives became even easier. Yoho introduced structured statuses like “Approved for Ads” or “Approved for Social Posts,” giving media buyers the green light to independently launch new content, while social managers could plan posts confidently, and brand leads could block anything that didn’t meet the creative standard.

What used to be a full-time job for a team member - organizing and activating content - now happens automatically in the background, with the team free to focus on growth.

Since adopting Yoho, the Cords Club team has:

While creative planning may seem manageable at first, scaling without the right system can quickly lead to bottlenecks, missed deadlines, and unclear output. Tools like Yoho are built specifically to support growing eCommerce and marketing teams, making it easier to track tasks, streamline feedback, and actually see what’s getting done. With better visibility into your creative workflow, your team can move faster and create with more clarity.If you’re curious how Yoho can help your marketing or creative team do more with less stress, sign up for our 14-day free trial!