Because you can’t scale what you don’t measure. Most brands have no idea how many creatives they’re producing, launching, or testing each month — let alone what’s actually working. Setting creative targets gives your team a clear plan: what to make, how much to make, and why it matters.
Once you start measuring creative velocity, you naturally start optimizing it. You make better decisions, stop wasting time, and start producing content that actually drives growth. The best brands already know this — they don’t guess, they set goals and hit them.
