Yoho vs Air

Remember, there's no air on the moon.
Why Yoho?

So, what is Yoho?

1. We're an all-in-one platform

Sure, you can hack together Google Docs, Drive, Slack, Trello and spreadsheets, but it means endless manual labor and buried creatives.

  • Planning tools to keep your ecom teams full aligned, even agencies and freelancers
  • Content creation workflows so your briefs have context and deliverables are in before their due date
  • Store all your brand's content assets in one ecom friendly library
  • Launching tools allow you and your media buyers to put your hard earned content to work faster
  • Analytic tools to give your team more insights than literally any other platform on the market (and that's a promise)

In other words, it's everything you need in one app with a single login. A genuine single source of truth for your ecommerce brand's marketing and creative content operations.

2. We build for DTC Ecom, that's it

We're literally DTC operators ourselves. This means you get support from operators who actually use the product and catch software bugs before you do.

And when you send in a feature request we immediately understand your needs. There's no tension between what you want and what we want - full alignment.

3. We promise transparent and cheap pricing (forever)

We default to charging as little as possible while still making a profit. We also have a generous free trial for our entire platform. We can do this because we're efficient. We don't have an outbound sales team, or throw large parties for marketing clout (looking at you Cluely...).

Just simple, transparent pricing.

Plan

Yoho
Air
Campaign Brief Hub
Centralize campaign briefs in one place
Task & Deadline Tracking
Clear visibility on who’s doing what and when
Asset-Linked Planning
Attach files directly to projects & timelines
Collaborative Calendar
Plan campaigns with your team in real time
Workflow Visibility
Spot bottlenecks and adjust instantly
Cross-Team Alignment
Keep creative assets in sync
Faster Campaign Launches
Streamlined planning reduces delays

TL;DR: With Yoho, planning campaigns is effortless - you can bring briefs, tasks, assets, and calendars into one hub, giving your team real-time visibility, smoother collaboration, and faster campaign launches.

Create

Yoho
Air
Content Contributors
All producers of content in one central platform
Assignments / Briefs
Seamlessly create assignments and briefs for contributors
Customer Personas
Persona based briefs with carryover to asset storage
Angles, USPs, Value Props
USP/Angle based briefs with carryover to asset storage
Feedback & Approval Flows
Comment, review, and approve in one streamlined process
Event Assignments
View & track all content in the pipeline
Idea Hub
Log content ideas in a collaborative hub & turn into assignments

TL;DR: From assigning contributors and moving seamlessly from briefs to assets, to real-time collaboration, feedback loops, and persona-driven strategies, Yoho helps teams create faster and smarter.

Store

Yoho
Air
Content Library
Keep all creative assets organized in a central hub,
Quick Review Flow
Speed up approvals by letting stakeholders view, comment, and approve assets directly
Custom Tags
Tag files with keywords or project details so they’re searchable and easy to group
Shopify Integration
Connect assets seamlessly with Shopify to power product listings and campaigns
Share Link
Send files quickly to teammates or partners through simple, secure links
Collection Link
Generate a shareable link for contributors to upload assets with auto-categorization settings

TL;DR: Yoho and Air are very comparable for digital asset management, content sharing & collection, and asset review flows. Yoho inches ahead for ecommerce brands with ecommerce specific context + Shopify integration.

Launch

Yoho
Air
Campaign Scheduling
Plan launches with calendars and timelines
Social Posting
Push assets straight into product listings or online stores
Ad Specific Content Approvals
Launch faster with explicit "ad approved" attributes
Meta Ads Integration
Launch Ads directly from Yoho
Event Ads Launch
Provide media buyers with all approved assets for marketing events, no share links required
Evergreen Ads Launch
Provide media buyers with all approved assets for evergreen ads, no share links required

TL;DR: Yoho makes launch ads easier, delivering exactly what needs to be launched and the proper context to the marketing calendar. Socila media planning and posting is fast, leaving more time building important content. Performance and social media marketers love Yoho.

Analyze

Yoho
Air
Content Production Velocity
Know what is being created, volume, by who, and why. Compare directly against your targets/goals.
Ads Launched
Track launch velocity over time. time Compare directly against your targets/goals.
Ads Performance
See which campaigns actually drive sales
Industry Leading Analytics
Analyze customer personas (audiences), USPs (angles) better than any other platform.

TL;DR: We have a fundamental belief that if a metric is not tracked, it will not improve. With Yoho Analyze, your ecommerce team track what matters most.

Price Comparison

Yoho and Air inc have generally the same pricing model, however Yoho packs in more functionality with unlimited users while AIr limits users outside of their Enterprise plan (unknown price)

  • Air: follows a subscription model, starting at $600/month for 3TB with 10 users, scaling up to $1,100/month for the same user cap.
  • Yoho: Yoho starts with 2TB of storage and unlimited users included, so your costs stay predictable as your team grows.

Bottom Line

Choose Yoho:

If you’re an e-commerce brand.
Yoho makes scaling creative ops for e-commerce simple, affordable, and built for unlimited growth.

Choose Air:

If you’re NOT an e-commerce brand.

Frequently Asked Questions

Can I migrate my data from Air to Yoho?

Yes. Yoho offers guided migration support so you can bring over your folders, tags, and assets from Air (or any other DAM). Our team will help ensure your files and structure are carried over smoothly, so you can pick up right where you left off, without losing momentum.

Can Yoho replace Air?

Yes. Yoho has feature parity with Air on all meaningful features for ecommerce brands with 4 other critical content related modules to ensure your team has end to end support.

What’s included in Yoho’s free tier?

The free tier gives you everything you need to start:

- Unlimited asset uploads (with fair-use storage limits)
- Core integrations like Shopify and Meta
- Task and approval workflows
- Basic team collaboration features It’s perfect for small teams that want to test Yoho in real campaigns before scaling up

Can I use Yoho with Shopify?

Yes. Yoho integrates directly with Shopify, so you can sync product assets, link creatives to launches, and manage campaigns without jumping between platforms. It’s designed to fit naturally into the e-commerce workflow.

What about team size? / Is Yoho for big brands or small teams?

Both. Yoho is built to be lightweight enough for lean e-commerce teams and scalable enough for fast-growing brands. With full custom role based permissions we ensure proper visibility and security. Whether you’re a 3-person creative crew or a 100-person marketing department, Yoho is the clear choice.

Try Yoho free, no risk

No credit card. No sales call. No nonsense.

Spin up Yoho, run it with your team, and see the chaos disappear. If it does not help you scale faster, beat competitors, and rise to the top, then we should pack it up and go home (and we'll process you a refund on our way out).

Our only mission is simple: help brands win.

TL&DR: Comparing Yoho and Air

If you’re not in e-commerce but are exploring ways to manage your content workflows, Air is a platform you should seriously consider. They offer strong digital asset management workflows, a clean UI, and a capable team with solid leadership.

For e-commerce brands, however, our case is this: Air is good—but Yoho delivers much more. You'll see below that we match Air on the features that matter, and then go further by solving the rest of your content and marketing needs.

As an all-in-one platform, Yoho isn’t just an alternative to Air. It also replaces tools like Birch for launching ads, Adnova/Foreplay for competitor ad tracking, and Motion for creative analytics. That means fewer fragmented tools, fewer disconnected workflows, and a system built specifically for brands that want to scale.

From the desk of...
Ben Petersen
Founder & CEO
Why Yoho
Product
Pricing
Company
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